MISSION

The mission of Free to be is to support the physical and mental wellness of future leaders by cultivating healthy body image in youth. We do this through education, advocacy & research with the goal of reaching 500,000 youth by 2030.

VISION

We imagine a world where boys and girls intrinsically know their inherent value and realize they are here for a purpose.

We imagine a culture where internal characteristics are highly valued and where boys and girls do not treat themselves as objects to be looked, adorned, or evaluated.

We imagine a world where boys and girls grow up to see multi-dimensional, holistic, and healthy portrayals of what it means to be a human.

We imagine our sons, daughter, friends, sisters, brothers, mothers, fathers and other people in our life released from negative self-limiting beliefs and free to cultivate their unique strengths and talents.

WHY?

Media literacy skills have never been more important for our youth. One study found that the average teen consumes 9 hours of media per day. The curated social feeds, advertisements, chat streams and unrealistic beauty ideals are impacting the wellbeing of our youth and how they view themselves. Rising rates of anxiety, depression, eating disorders & suicide are our call to action.

Learn more about our why, and the impact of social media on teens here.

TEAM

FOUNDER & EXECUTIVE DIRECTOR

erin treloar

Our Board

Get Involved

We are currently looking for enthusiastic volunteers to bring the curriculum into classrooms for the 2023-2024 school year.  If you are interested in getting involved please complete the volunteer application form below and someone from our team will contact you shortly.